Coway Blog Updates

Kuala Lumpur: Woongjin Coway yang telah memenangi pelbagai anugerah antarabangsa untuk produk dan teknologi, meraikan kejayaan mencapai 100,000 pelanggan di Malaysia hanya dalam tempoh 6 tahun. Setelah memperolehi Sijil Halal Jakim yang pertama di Malaysia bagi produk penapis air yang dikeluarkan di luar negara, Coway Malaysia telah berjaya menguasai pasaran tempatan dengan jualan purata 5,000 unit sebulan. Kejayaan ini telah meletakkan Coway Malaysia di kedudukan No. 1 jenama produk penapis air yang paling dipercayai di Coway Malaysia.

Melangkah ke setengah tahun kedua 2012, selain dari mencapai pertumbuhan 45% jualan berbanding suku sama tahun lepas, Coway menjangka hasil jualan RM150 juta dan
150,000 pelanggan baru bagi tempoh berakhir 2012.

Coway dapat sijil halal Jakim

KUALA LUMPUR 17 Feb. – Pengeluar peralatan elektrik, Coway menjadi syarikat pengeluar penapis air antarabangsa pertama yang berjaya memperolehi sijil halal dari Jabatan Kemajuan  Islam Malaysia (JAKIM).

Pengarah Urusan Coway Malaysia, James Park Jae-Young berkata, sebagai pengeluar penapis air terbesar di peringkat global, kawalan kualitinya adalah ketat.

“Justeru, kami turut memastikan piawaian Coway menepati dari segi pematuhan yang ditetapkan oleh JAKIM,” katanya dalam kenyataannya di sini hari ini.

Sistem penapisan osmosis songsang Coway yang memenuhi piawaian Halal bertaraf antarabangsa kini boleh didapati di pasaran tempatan dengan pilihan rekaan desktop dan rekaan berdiri.

Sumber: Utusan Malaysia – 18 Februari 2011

SNSD to model water purifiers for “Woongjin Coway”

On February 27th, Woongjin Coway Korea revealed that they selected SNSD as their exclusive models and recently contracted with the group for their water purifiers. Their contract will begin on March 1st and last through the year, while TV advertisements will begin running in mid-March.

With the water purification market expanding, Woongjin Coway believed that SNSD would be the perfect model in expanding the consumer base of their company, especially since the group is much loved by all age groups.

One representative stated, “In the past, our models included Kim Jung Eun, Song Hye Gyo, Lee Young Ae, and others. With the market expanding, we decided that SNSD would be a good fit since they’re popular with a variety of age groups.”

They continued, “Since Woongjin is #1 in the industry, our promotion plan is one that can only be done by a company of such stature. By creatively using the unique charms of each of the nine members, we’ll be releasing advertisements that show how our water purifiers are set apart from the rest.”

Source: Star News via Naver

Penulen air Coway diiktiraf Jakim

PENGELUAR peralatan elektrik jenama Coway, berjaya memperoleh sijil halal daripada Jabatan Kemajuan Islam Malaysia (Jakim) untuk produk penulen airnya sekali gus menjadikannya pengeluar penulen air antarabangsa pertama menerima pengiktirafan itu.

Pengarah Urusan Coway Malaysia, James Park Jae-Young berkata, pengiktirafan itu membuktikan produk Coway memenuhi piawaian halal dan secara tidak langsung memudahkan pengguna Islam membuat keputusan untuk membeli produk keluaran syarikat itu.

Katanya, syarikat Coway sudah menjemput Jakim untuk menyertai rombongan penelitian ke pusat penyelidikan dan kilang Coway berpangkalan di Korea.

“Sebagai pengeluar penapis air dalam bilik terbesar sejagat, pengawalan kualiti kami yang ketat berjaya menepati piawaian dari segi agama dan kebersihan yang ditetapkan Jakim. Tambahan pula, pusat penyelidikan Coway dilantik Persatuan Kualiti Air sebagai makmal ujian sejak 2009.

“Ia adalah sebuah persatuan yang mewakili industri rawatan air bagi kediaman, komersial dan perindustrian untuk menetapkan piawaian bagi kemudahan rawatan air,” katanya dalam kenyataan di Kuala Lumpur.

Sistem penapisan Osmosis Songsang Coway yang memenuhi piawaian halal bertaraf antarabangsa boleh didapati dengan pilihan rekaan atas meja dan berdiri.

Source: www.hmetro.com.my/articles/PenulenairCowaydiiktirafJakim/Article/

Coway Malaysia upbeat on triple-digit growth

SOUTH Korean home-wellness appliances maker Woongjin Coway (Malaysia) Sdn Bhd is banking on product awareness to drive a triple-digit growth in its customer base and sales this year.

Managing director James Park said for this year, the company’s customers and sales are projected to double to 100,000 customers and RM80 million respectively.

Coway Malaysia, which has plans to float its shares on Bursa Malaysia by 2014, aims to be a market leader by next year.

“We have been in the Malaysian market for five years, while our competitors have been here for 15-20 years.

“(But) we sell 5,000 units of products every month, which already make us the number one in the market,” he told a news conference after the signing of sponsorship agreement with Malaysia Airports Holdings Bhd (MAHB) for Coway Clean Air Zone Campaign at Kuala Lumpur International Airport (KLIA) in Sepang yesterday.

The signing ceremony was witnessed by the Health Ministry’s director of disease control unit Dr Lokman Hakim Sulaiman. Coway Malaysia was represented by Park and MAHB by its managing director, Tan Sri Bashir Ahmad.

KLIA is the first partner under the campaign, in which Coway Malaysia sponsors 30 air purifiers that cost about RM120,000. The company plans to install more air purifiers at the KLIA, and later at other major international airports in the country.

Coway Malaysia, which has so far invested some RM100 million in the country, has earmarked another RM10 million for advertising and promotion this year.

Source: http://www.btimes.com.my

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